Jonesin' for the W is a content series about the WNBA as it grows to meet its cultural moment.

Motion Reel

The WNBA is 30 years old, but it might as well be 30 minutes old the way it's being treated by the media. We set out to create a content series to appeal to old heads and new fans alike that taps into the bold styling of emerging stars that've attracted so many eyes in recent years.

We built a video-first identity from scratch, diving into grunge and y2k sports aesthetics
YouTube Channel
Title still
Glam Dunk fashion showcase
A'ja Wilson Signature Logo Segment