Evan Williams is a heritage bourbon brand facing tough competition from other named brands.

Out Of Home Placement

In the middle of Pandemic-era lockdowns, bars across the country closed their doors, and liquor stores began to run out of first-choice brands.

Evan Williams has been around for centuries, but never seemed to reach the same level of cultural relevance that Jack Daniels or Jim Beam have found. With unprecedented disruption rippling through the liquor industry, it was the perfect time for EW to claim a spot in consumers' home bars.

Print placement

The campaign positions Evan Williams as an uncommon bourbon for uncommon times, and a friendly name in turn.

Print and OOH placements are oriented to reintroduce Evan Williams to the country as a partner for responsible, socially-distanced bourbon enjoyment.

I Miss My Bar takeover

The bar is an important third space for millions across America, so we partnered with a website that resurrected the ambiance of a night out to millions of homes.

Taking over imissmybar.com gives Evan Williams a chance to bridge the gap between home bars and cocktail orders, with a giveaway including bar swag and specialty bottles to give listeners a taste of their home-away-from-home.

Activation Giveaway