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Indoor Recession Session 1 • My Role: Art Direction
Creative Team: Kalana White, AD • Lauren Kennedy, Design • Eli Joseph, Copy • Danah Fakhreddine, Copy
Even today, hate crimes hide behind the ratings of prestigious colleges.
Beneath ivy and million dollar endowments lies the truth of BIPOC experiences at many PWIs. This needs to change.
Insight
College administrators care more about outside opinions than how their student body feels. So as long as US News isn't docking them any points, they don't seem to care.
Colleges need to be rated on how inclusive they are to all students.
Because accepted should mean accepted.
Music can attract Gen Z to JUST Water in a way no other brand can: with authentic clout. The goal? Sustainability that can rebuild a mill town.
My Role: Art Direction
Lindsay Saiia, Copy • Sarah DeFlaminio, Strategy
Launch Video
Wild Postings
will drive awareness in the academic community across campus
Banner Ads
will inform high school student show prestigious colleges really rank
Social Posts
will amplify the stories of real students
Microsite
To collect and improve ratings, a microsite will be launched featuring student experiences and objective statistics.
